Introduction The economy in 21st century has seen a sudden shift in global perspective wherein brands and multinational companies (MNCs) have transitioned into being recognised as “eco-friendly” […]
Introduction In India, the Hindu Undivided Families (HUFs) have had a persevering impact on the business sector since the beginning of market culture. The shift from traditional […]
Introduction With the e-commerce and online marketing business growing manifold, trademark protection in India is entering a new phase. Unlike conventional brick-and-mortar businesses, search engine rankings and […]
This article is divided into two parts. The first part of this article explained the meaning of publicity rights and delved into the facet of legal recognition […]
Introduction There is no exact legislation in India concerning regulating the publicity rights of a sports athlete. Through various proceedings from the Court of law, Publicity rights […]
Introduction The nature of trade marks suggests that they are supposed to remain static over a period of time. However, we can trace the change in trend […]
Introduction Brand owners and traders have long embraced numeral creativity to captivate consumers. Names like 7-eleven, 5 Star, 7Up, and 99acres resonate with consumers, widely reflecting the […]