Introduction Trademark laws are a vital part for a brand’s identity and their protection as a consumer. The Trademarks Act, 1999 was established to provide a detailed […]
Barriers to Trademark Registration
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Trademark Dilution and Protection of Famous Marks in The Digital Era
Introduction An established trademark holder has the right to stop others from using their mark because it deteriorates their exclusivity or damages their character. This is known […]
Parallel Imports & Section 30, Trade Marks Act
Introduction Trademark law regulates commerce by identifying the sources of goods and services. It protects a brand’s goodwill and shapes consumer perception in the market. However, rights […]
Assessing the Impact of Greenwashing on Trademark Validity
Introduction The economy in 21st century has seen a sudden shift in global perspective wherein brands and multinational companies (MNCs) have transitioned into being recognised as “eco-friendly” […]
Fragmentation v. Centralization in Family Trademarks
Introduction In India, the Hindu Undivided Families (HUFs) have had a persevering impact on the business sector since the beginning of market culture. The shift from traditional […]
Trademark Registration: A Practical Guide to Protect Your Brand Identity
Introduction to Trade Mark: A brief description about trade mark- IP and IPR, short forms for Intellectual Property and the vested/contingent legal rights associated with it. These […]
Privacy, Publicity and Trademarks: The Overlap in Right to Personality Cases
Introduction The current age of digital virality, artificial intelligence, and hyper-commodification of identity has led to blurring of the boundaries between private self, public image, and the […]
Brand Protection and Anti-Counterfeiting Strategies in India: A Contemporary Legal Analysis with Indian Perspective
Brand protection in India has moved far beyond the formal act of filing a trademark application. In today’s commercial environment, a brand is not merely a symbol […]
Trademark Registration for Startups
Introduction Picture this: You’ve bootstrapped your startup, survived on instant noodles and frozen packaged food for several months, convinced three co-founders to work for equity, and finally, […]
One Product, Two Technologies: How Trademark Protect Hardware and Software
Introduction When consumers purchase a smartphone from a retailer, they typically perceive their purchase to be for a tangible item, the smartphone itself. However, monetary compensation is […]