As we look in history, humans have used various materials to cover their bodies. As lifestyles began to evolve and the understanding of the world deepened over […]
When Fashion Moves too Fast: Impact on IP Protection of the Fashion Industry
All posts tagged: Trademark Dilution
Trademark Dilution: Understanding, Forms, And Legal Implications Under The Trademarks Act Of 1999
Introduction The Trademarks Act of 1999 introduced trademark dilution. The use of trademarks helps a company set itself apart from its rivals’ products and services. A fundamental […]
An Overview On The Concept Of Dilution Of Trademark
Introduction The term “trademark dilution” refers to the unauthorised use of, and/or application for, a trademark that is likely to damage an established mark’s distinctiveness. The issue […]