Introduction The current age of digital virality, artificial intelligence, and hyper-commodification of identity has led to blurring of the boundaries between private self, public image, and the […]
Introduction In our contemporary society, an individual’s identity has now become a valuable commercial asset. Famous personalities, celebrities, and public figures often find their names, photographs, voices, […]
The domain of Intellectual Property (IP) is going through a paradigm shift as the personality itself is becoming a commodity important from the point of view of […]
Abstract Deepfakes and synthetic media erase the old boundary between representation and reality. When anyone can generate a video of you saying or doing something you never […]
There is a recent trend, on social media platforms like Instagram, YouTube and tick-tok , where dermatologist and cosmetic doctors on their official social media page, who […]
INTRODUCTION In today’s media driven world, the line between public interest and personal privacy has become blurred. With the rise of social media and advertising, the images, […]
Introduction In an era where fame is currency, beauty brands launched by celebrities have evolved into powerful brand empires. From Selena Gomez’s Rare Beauty to Kylie Jenner’s […]
With the emergence of Intellectual Property as an important and relevant sector of law and awareness among people about securing and protecting the product of their intellect […]
The proliferation of deepfake technology has posed significant challenges to the protection of individual identity and reputation and the recent incidents of INDIA TV and Medanta hospital’s […]
INTRODUCTION The Delhi High Court’s recent interim order in the case of Jaikishan Kakubhai Saraf aka Jackie Shroff v. The Peppy Store & Ors., took an interesting […]