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Redefining Sensory Branding in India: The Trademark Registry Greenlights Smell Mark

December 4, 2025 IPLF Trademark Comments Off

Introduction On November 21, 2025, India’s Trade Marks Registry awarded its first smell trademark to Sumitomo Rubber Industries for rose-scented tyres, marking a paradigm shift for Indian […]

Scent As A Signature: Examining the Role Of Smell In Trademark Recognition

January 11, 2024 IPLF Trademark Comments Off

INTRODUCTION Trademarks are vital part of modern day commerce because they act as distinctive and unique symbols that enable consumers to recognise and distinguish goods and services offered by different […]

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All posts tagged: graphical representation

Redefining Sensory Branding in India: The Trademark Registry Greenlights Smell Mark

Scent As A Signature: Examining the Role Of Smell In Trademark Recognition

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