The European Patent Office released its study titled “Patents and the Fourth Industrial Revolution – the Global technology trends enabling the data-driven economy” in December 2020. The […]
The European Union (EU) aims to establish a single market economy which might not be an easy task since the market value of various corporations needs to […]
The need and importance of trademark are always on the rise and with the advent of social media, the value has skyrocketed. The aim of the trademark […]
Introduction To increase the business beyond the domestic markets in a competitive world of enormous options and possibilities, one must have the idea of global business strategies […]
Most of the debate around the world for the past few months has been dominated by the application of Intellectual Property in the time of Covid-19. The […]
Ambush marketing has been developed into a booming area of marketing, which can be aptly described as parasitic marketing, as various academicians say so. The term was […]
Introduction: “Eating Outside Food”, though a common term used by the people worldwide, however, the same is a trillion dollar industry in terms of the businesses associated […]
Introduction: A Memorandum of Understanding (MoU), is a written down document of the understanding between two or more parties regarding future associations or ventures. However, the MoU […]
The word ‘Brand’ means a lot for a company. The memorable impression that a brand makes on the consumer allows them to know what quality they can […]
Introduction: While deciding to start a business in India, choosing the structure of the business is vital. Though there are various business structures available to choose from, […]